Those in the know, say, that it is the little things that really make a difference when selling high-end luxury properties. These joints cost millions of dollars; and it can be the colour of the shirt or frock that you wear, which tips the scales your way on the day. Looking the goods and dressing for success is the first essential step. Who is going to buy a billion-dollar harbour view from a goat herder? Who is going to stump up serious cash for a mega-pad from someone dressed like a mannikin from K-mart? Do you speak Mandarin?
Essential Selling Secrets
Luxury property purchases are rewards and signifiers of success. Every link in the chain must shimmer and shine like silver and gold. From the humble bus boy to the estate agent, all must imbue style and savviness upon this journey and quest. If many penthouses paint a similar picture and vista, it is the little things that will stand out. It is an essential selling secret, that the salesperson must reflect the concerns and desires of the buyer. They must be a mirror for this big fish to gaze into; and what comes out of their mouth must be believable, hook, line and sinker.
Selling to Big Swinging Dicks
If you do not have a winning smile, get a great smile in short order. White teeth and the inane grin are de riguour in the twenty first century, especially for politicians and other salespeople. Stand up straight and improve your posture, before it is too late. Do not slump in the presence of trumped up wealth and beauty. Selling to big swinging dicks is predicated upon your attractiveness and willingness to swallow a load in the course of your duty. Bending over backward is all part of the protocol, when achieving a big sale.
Steve Waugh Sells
Australia’s cricket captain of the glory years, Steve Waugh, is now selling luxury, high-end properties to cashed up Indian expats living in Australia. The real estate is in India and Waugh is partnering with prestigious developers to offer these investments in the suburbs of Indian cities. Success sells like nothing else, but sex. A cricketer who walked tall on and off the pitch can translate that run making ability into real estate fours and sixes, rupees and dollars. Steve Waugh is dressed in an aura of invincibility and success; and people want to buy into that.
Flipping real estate is for those who are tired of flipping burgers for peanuts. Property, they say, is what really separates us from the rest of the animal kingdom. Those who own property have moved so far up the food chain, as to leave the rest fighting for crumbs and day old, cold French fries. So, what is it, this house flipping? Typically, it is buying and selling a house, with a rapid renovation as the important filling between those transactions. Speed is of the essence, when flipping for profit; and knowing, just, what you are doing, when renovating the property.
Flips Can Flop
If you cannot resell the house for more than it cost to purchase, renovate and hold onto it, your flip will have flopped. The popularity of TV shows like The Block has fuelled a passion for flipping within the community. Watching something on a reality TV program can be a lot easier than actually doing it yourself. Fool’s gold comes to mind, as a metaphor for the kind of bullet proof belief that many youthful aspirants have when it comes to flipping real estate in Australia.
Professional Planning and Strategy
To flip real estate for profit, like a pro, takes professional planning and strategy. Getting in cheap is the first hurdle to surmount. However, if the renovation costs blow out, then, you are, also, sunk. Perhaps, you can diversify income sources in the same industry, to ensure that you know how to walk the talk. Flipping, often, appeals to builders and tradies, because they know how to do a successful makeover and are connected in the industry to boot. Things like, knowing how to remove building waste quickly, can be gold, when it comes to renovating.
Timing is Everything in Life
Flipping, like everything in life, is all about timing. You might be the best makeover specialist or manager of that process, and, yet, if the market is running against you, it is a very steep hill to climb. Live well, if you can, because flipping real estate can be stressful, personally and for your family. Don’t cut too many corners or you will end up with a round house. Have a budget and stick to it, when it comes to the renovation; and make sure you have thoroughly investigated the state of the property before you buy it. Do your due diligence at the outset.
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